In My Shoes

Crohn’s & Colitis UK have teamed up with pharmaceutical company Takeda UK to create In My Shoes: 24 Hours with Crohn’s or Colitis - an immersive app that will allow anyone to experience first-hand what it’s like to have Crohn’s or Colitis.

From depleting energy levels to managing pain, from rushing to the toilet to juggling work and a social life, the app will allow friends, family and anyone you want, to see first- hand how the condition can affect every part of your body, and every aspect of your life.

Don’t worry - after 24 hours they can return to their normal lives. But they’ll do so with a deeper understanding and appreciation of what you have to go through every day.

In My Shoes: 24 hours with Crohn’s or Colitis is a simulation experience to give the user an insight into the challenges faced by people living with these conditions. Crohn’s and Colitis affect people in many different ways, so the app aims to give a broad overview of the key symptoms and impact on daily living.

This programme was developed with and partially funded by pharmaceutical company Takeda UK, one of Crohn’s & Colitis UK’s corporate partners.

Takeda UK is a global values-based, R&D-driven biopharmaceutical leader committed to making a difference for people living with gastrointestinal diseases such as Crohn’s or Colitis. Takeda aspires to generate a deeper understanding and empathy for how Crohn’s and Colitis affects people’s daily lives and to ultimately improve healthcare support for patients. To that end, Takeda pioneered the immersive simulation ‘In Their Shoes' to enable employees, healthcare professionals and policy makers to ‘walk in a patient’s shoes’ and become closer to the Crohn's and Colitis community.

This programme has now been adapted into a mobile app in partnership with Crohn’s & Colitis UK to make the experience available to anyone and with this, empower those living with Crohn's or Colitis.

UK/NP/1903/0032(1)e(1) DOP: Nov 2019